Demographics

Rock Financial Showplace is the perfect host for this show. Come showcase your products to a market that's ready to buy--84% of attendees come to the show looking for pools or spas!


PLEASE NOTE:
The following demographic information is from the 2007 Novi Backyard Pool & Spa Show.


Qualified Attendees!

  • 99%   Homeowners
  • 84%   Came to show looking for pools or spas
  • 76%   Plan to purchase products from the show within the next year
  • 76%   Have children living at home
  • 52%   Planning to add a spa
  • 52%   Planning a deck or patio addition
  • 44%   Planning to add a pool
  • 37%   Pool owners
  • 29%   Spa owners

Great Prospects!

  • Age
  • 14%   25-34
  • 39%   35-44
  • 38%   55-64

  • Income
  • 5%      Less than $40,000
  • 21%   $40,000-$80,000
  • 45%   $80,000-$120,000
  • 29%   Over $120,000

Rock Financial Facts

  • Easily accessed by major area highways and 3 interchanges, drawing patrons from Oakland, Western Wayne, Livingston and Washtenaw Counties
  • Improved parking with 2,500 on-site spaces
  • 26’ ceiling heights