Grand Rapids International Wine, Beer & Food Festival

Demographics

Why Grand Rapids? 

Culinary and wine-based activities are on the rise throughout the country and West Michigan's largest city is taking full advantage of this growing lifestyle trend.  Grand Rapids sits in the heart of one of the most culturally diverse regions of Michigan.  It is fueled by the aggressive local investment in one of the nation's fastest growing independent medical research campuses.  Fine restaurants and apartments in Grand Rapids' booming downtown and its classy and casual lifestyle continue to draw young and old.  This festival has established itself as Michigan's premier event for the celebration and tasting of the finest foods, wines, beers and spirits.  Don't miss your chance to be a part of it!


Active Attendees!

  • 69%   Go to concerts 
  • 72%   Go to movies 
  • 83%   Go to bars / restaurants 
  • 77%   Attend sporting events 
  • 42%   Go to performance theaters

Qualified Attendees!

  • 73%   Homeowners
  • 80%   Have toured a winery 
  • 48%   Dine out at a restaurant once a week
  • 39%   Typically drink wine with dinner 
  • 43%   Income over $80,000
  • 12%   Income over $120,000
  • 56%   Have up to 10 bottles of wine in their household today
  • 66%   Have a Bachelor or Post Graduate Degree

DeVos Place Facts

  • DeVos Place is located in downtown Grand Rapids and is easily accessed by all of West Michigan via major highways.
  • A 40,000 sq. ft. elegant Steelcase Ballroom with no pillars!
  • Nearby affordable lodging is abundant, including special rates at select hotels for exhibitors.